Common Questions
Video Production FAQ
Answers to the most common questions about corporate video production — cost, timeline, process, what we produce, and what working with Top Pup Media looks like. If your question isn't here, call (214) 444-3470 or send us a note.
Cost & Pricing
How much does corporate video production cost?
Top Pup Media produces corporate overview and brand video from $10,000 to $30,000, explainer and animated video from $5,000 to $20,000, and employee training video from $5,000 to $15,000. Every project begins with a transparent, itemized cost estimate before any work begins. See our full video production cost breakdown for detail by video type.
What is included in a video production quote?
A Top Pup Media quote includes scripting and creative development, pre-production planning and scheduling, shoot day production (crew, equipment, location management), post-production (editing, color grading, audio mix, motion graphics), standard revision rounds, and final delivery in your required formats. There are no hidden fees — the quote is the price.
What factors affect video production cost?
The main cost drivers for corporate video production are: finished video length, number of shoot days required, number of locations, whether animation or motion graphics are included, the scope of post-production, number of on-camera subjects to coordinate, and whether professional talent is required. Travel outside DFW is billed at cost.
Timeline & Process
How long does a corporate video project take?
Most projects take 4 to 6 weeks from kickoff to final delivery: 1 to 2 weeks for pre-production (scripting, planning, scheduling), 1 to 2 days for production (filming), and 2 to 3 weeks for post-production (editing, graphics, audio, color, revisions, and delivery). Rush production is available for time-sensitive projects. See our full production process page.
Does Top Pup Media write the script?
Yes. Script development is included in every production. We begin with a discovery conversation to understand your goal, audience, key message, and distribution context. From that we develop either a full script or an interview question framework, depending on the format. You review and approve before any filming begins.
How many revision rounds are included?
Standard projects include two rounds of revisions after the first cut is delivered. Additional rounds are available at an hourly rate. Most projects reach final approval within the standard rounds because creative direction is aligned during pre-production — before a frame is shot.
What happens if I need the video faster than 4 to 6 weeks?
Rush production is available. The minimum realistic timeline for a simple corporate video is 2 to 3 weeks. Rush timelines involve priority scheduling, compressed revision windows, and typically a rush fee. Let us know your hard deadline at the first conversation and we'll tell you honestly whether it's achievable.
What We Produce
What types of video does Top Pup Media produce?
We produce: corporate overview and brand video, animated explainer and motion graphics video, employee training and compliance video, client testimonial and case study video, product and technology demonstration video, broadcast and digital commercial video, 2D animation, live event and conference coverage, recruiting and culture video, and IPO roadshow video. See our full services page.
Does Top Pup Media produce animation?
Yes. Top Pup Media produces 2D animation and motion graphics for explainer video, product demonstration, data visualization, and brand content. Animation is also frequently combined with live-action footage in hybrid productions. See our 2D animation page and explainer video page.
Can Top Pup Media produce video for LMS platforms?
Yes. We deliver training video in formats compatible with major LMS platforms including Cornerstone OnDemand, Workday Learning, SAP SuccessFactors, and others. Standard delivery includes MP4 masters optimized for LMS upload, and we can provide SCORM-compatible packages and closed captions upon request. See our training video page.
What file formats does Top Pup Media deliver in?
We deliver in whatever your distribution requires. Standard deliverables include broadcast-quality masters (ProRes or H.264/H.265), web-optimized versions for YouTube and Vimeo, social media versions (square and vertical crops as needed), and LMS-compatible MP4 files. Closed captions, transcripts, and subtitle files are available. Just tell us your platform at the project kickoff.
Working With Top Pup Media
Who will I work with at Top Pup Media?
You work directly with Russ Pond, founder of Top Pup Media, throughout your project. There is no account manager layer or handoff to a junior team. Russ has 30 years of production experience and a background as a 16-year Fortune 100 technology executive with six patents. You know exactly who is producing your video from the first conversation to final delivery.
Does Top Pup Media work with small businesses or only large companies?
Both. Top Pup Media has produced video for organizations ranging from local Dallas-Fort Worth startups to Fortune 500 corporations including AT&T, Nokia, ExxonMobil, and Chase Bank. The production approach and budget scale to the project. The quality standard doesn't.
Does Top Pup Media shoot outside of Dallas-Fort Worth?
Yes. While based in the DFW metroplex, we have produced video nationally for clients including AT&T, Nokia, and ExxonMobil. Travel is billed at cost for productions outside the Dallas-Fort Worth area. For IPO roadshow and enterprise productions, multi-location national shoots are standard.
Can I see examples of Top Pup Media's work before committing?
Yes. Our full portfolio of 46 projects for 35 named clients is available at toppupmedia.com/portfolio, filterable by industry and video type. We can also provide additional work samples relevant to your specific industry or video type upon request. Named references are available for most major client categories.
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