Our Story
Russ Pond built a successful career in technology and marketing at major telecommunications companies — spending years inside the corporate machine, managing media deliverables, navigating approval processes, and watching budgets disappear into agency overhead.
In 1995, he saw the opportunity: bring Fortune 500-quality video production to clients at a price that reflected reality, not agency markup. Top Pup Media was founded in Dallas, Texas on that premise, and it has driven every production since.
Early clients included American Express, AT&T, BP, Chase, FedEx, MasterCard, Nokia, and Progressive Insurance. The work spoke for itself, and the company grew through referrals and repeat business — the way good production companies grow.
What We Believe
Every video project begins with one question: what is the end result we're trying to achieve? Not what looks impressive in a reel, not what's technically possible — what outcome does the client need?
Whether the goal is brand awareness, employee education, sales conversion, or event documentation, every creative and production decision is made in service of that goal. This focus is what has kept clients coming back for decades.
How We Work
We work directly with each client. There is no account manager layer, no handoff to a junior team. When you work with Top Pup Media, you know exactly who is producing your video at every stage of the process.
Consistent, open communication — from initial brief through final delivery — is not a selling point. It is how we operate. Our workflow is built to manage tight deadlines, precise branding requirements, legal obligations, and multi-round approval processes without losing momentum.
Managing tight deadlines, media deliverables, branding requirements, legal obligations, and extensive approval processes are what we do best.
Our Capabilities
Top Pup Media is a full-service operation. We handle:
- — Pre-production: concept development, scriptwriting, storyboarding, location scouting
- — Production: on-site and in-studio shooting, HD multi-camera, drone and aerial footage
- — Post-production: editing, 2D animation, motion graphics, voice over, music, sound design
- — Distribution: format delivery for broadcast, web, social, trade show, and corporate platforms