Video Production Types

For decades, video and film had two primary functions: entertainment and advertising. But, today’s business environment is quite different. The modern visual medium of today uses video for many different business needs. To help you better understand how video can help with your business, here are three different categories of video types:

Corporate Productions

Corporate video productions can communicate powerfully and effectively within your organization.

At Top Pup Media, business communication is our core competency. Having developed and executed many different marketing initiatives for two Fortune 500 companies prior to launching Top Pup Media, owner and producer, Russ Pond knows how to successfully deploy effective marketing campaigns.

Managing tight deadlines, media deliverables, branding requirements, legal obligations and extensive approval processes are what we do best.

Our proven workflow for corporate video productions is what keeps us on schedule and within budget. We communicate extensively with our clients through the entire production process to make sure every aspect of the project—from conceptualization to implementation—is completed with excellence and integrity.

Corporate productions can include a variety of types:

  • Internal marketing videos
  • Corporate communications
  • Customer or Client Testimonials
  • Brand awareness videos
  • Sales meeting and quarterly review videos
  • Product/service launch videos
  • Technology demonstration videos
  • Product operation and user guide videos
  • Training and educational videos
  • Segmentation and channel videos
  • Focus group or use case videos
  • Futuristic trend videos
  • Business to Business (B2B) videos
  • Video News Releases (VNR)
  • Employee training videos

Your brand, your product, and your reputation are on the line. This is why quality is of the utmost importance.  We will work tirelessly with you to make sure your video projects are produced at the highest quality and integrity.

Here are a couple samples of corporate videos we have produced for clients:

The Daseke Story

AcuSport Retail

Trade show and Marketing Videos

Another type of corporate production are trade show and marketing videos.

You have a new product or service that you’re introducing to the market, and you need an effective way to reach your customers; a high-quality, well-produced, promotional video can powerfully market your new product or service.

Or, maybe your goal is to clearly educate potential partners or clients about your company operations and business strategies; an informative, highly-convincing video can quickly and concisely capture your message and provide a cost-effective way to reach your audience.

We work with your company to create compelling, visual productions that promote your products and services. To make sure we accurately represent your company’s brand, we work closely with your marketing team to ensure our deliverables meet all of your brand and marketing requirements.

These are some types of trade show and marketing videos:

  • Product or service videos
  • Commercials for web or television
  • Tradeshow and event videos
  • Launch videos
  • Interactive kiosk videos
  • Brand awareness videos
  • Promotional and marketing videos
  • Customer interviews and testimonials
  • Partner videos
  • Management interviews
  • Technology videos

Here are some samples of trade show and marketing videos we have produced:

Chase Bank Commerce Animation

Nokia Monetization Trade show Video

Narrative Stories

Narrative stories can also play a very important role in video production for your business. The use of fiction and humor have proven to be a powerful, effective means to build your brand awareness and exposure. Viral videos on YouTube have catapulted small, unknown companies to the forefront growing their business tremendously.

These kinds of visuals stories may include:

  • “Day in the Life” Stories
  • Short Films Narratives
  • Feature Films
  • Brand and Product Placement
  • Television shows

Here are a few samples of some narrative stories we have produced:

VMR Express by Surgical Notes

“Marry Me Again” Television Show

“Fissure” Feature Film

“Sunny in the Dark” Feature Film

“Infiltrators” Feature Film


Animations are videos that typically require little or no camera work. Most of the production work is scripting, storyboarding and then animating the visuals to voice over and/or music. There are times that a traditional corporate production with interviews and B Roll may require animations to describe a new business service or a company’s annual performance, for example.

Animation can be done in 2D or 3D environments. 2D Animation is often referred to compositing or motion graphics and is used with fixed, visual assets like logos, graphics and images.

3D animation uses modeling, lighting and rendering and is used for more advanced animations. Often times, a company wants to promote a new product, but actual units aren’t available to shoot, so 3D models are built and animated for the video.

Here are some common uses for video animations:

  • Teasers, Bumpers and Lower Thirds
  • Marketing and Promotional Videos
  • Interactive Media and Presentations
  • PowerPoint Presentations
  • Tradeshow Kiosks
  • Website and Online Video Demonstrations

Here are some samples of animations we have produced for clients:

Chase Bank Merchant Animation

SmartStart Animation

IRIO Hand-Drawn Animation

Masergy Explainer Video