Video Impact on Marketing and Brand Awareness

The internet is becoming increasingly visual. Infographics, short animations, and videos especially have always been more important than text, but few could have predicted the speed with which that has become the case. You don’t need to take our word for it. There are many studies out there examining the video impact on marketing and brand awareness for both B2B and B2C promotion. Video especially has seen exponential growth since 2013, and it is showing no signs of slowing down.

Statistic 1: Video Marketing is Important to 94% of Businesses

According to figures, this was the case at the end of 2018. It represents an increase from 63% in 2017 and 81% in 2018. That means 19 in every 20 businesses that rely on the web use video in their marketing and brand awareness. Furthermore, in 2018, marketing departments recorded a 66% increase on return on investment when using video. They also reported 54% higher brand awareness. What’s clear now is that video is no longer an optional extra, nor merely for show, but vital to outreach.

Statistic 2: Web Viewers Watch 90+ Minutes of Video Per Day

That’s the average web viewer showing that video has become an intricate part of web media for the customer. Further studies have shown that around 15% watch more than 3 hours per day. That’s a lot of content and will include videos on dedicated websites, Facebook Watch, YouTube, and Vimeo. Even if their viewing choices are purely leisure related, these are places where they will be exposed to marketing and promotional videos for businesses. You may recall that Facebook Watch expanded in 2018 and now it includes commercials. In some areas, Netflix and Amazon Prime also have commercials.

Statistic 3: Video is More Persuasive Than You Think

In 2017, it was found that 74% of web users were persuaded to buy a product after watching a video. By 2018, that figure had risen to 81%. This is as true for B2B as it is for B2C. What is clear is that customers of all demographics expect to be able to watch a video when looking to buy a product or service. For customers researching a product or service and going through an internal debate about whether they should purchase, it is often video that helps customers make their final decision.

Statistic 4: 54% of Web Users Want to See More Video

Video statistics for 2019 are showing that the hunger for video content is not only not subsiding, web users want more of it. However, it’s important to maintain the variety. They want different types of video and they want it available for most stages of the buying process. If you sell a camera, for example, they want to see the product in a video with a summary of all the features. After purchase, they want to see videos that show them how they can get the best use from the product. But where is just as important as what. They want to see it everywhere – on your website, and especially on social media. Instagram is increasingly popular for short videos, for example.

Are you ready to take your business to the next level with video? Contact Top Pup Media today!

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