Here are our top trends in corporate video production for 2023 and how they can improve your business and marketing strategies.
As technology advances, it’s becoming easier for companies to create videos that allow viewers to interact with the content. This can include choosing different paths through a video, making decisions that affect the outcome, or even participating in polls and surveys. Interactive video allows companies to engage with their audiences in a more meaningful way.
Artificial intelligence (AI)
AI can be used to analyze data and make recommendations for how to optimize a video, such as which shots to use, what music to include, and how to structure the story. AI can also be used to generate captions and translate videos into multiple languages, making it easier for companies to reach a global audience.
Virtual reality (VR)
VR allows companies to create immersive experiences that transport viewers into a different world. It can be used to create engaging and memorable video content that stands out in a crowded market.
Augmented reality (AR)
AR adds digital elements to the real world, making it possible to enhance products and events in unique ways. It can be used to create engaging and memorable video content that stands out in a crowded market.
As companies collect more data about their audiences, they’ll be able to create more personalized video content. This could include tailoring videos to specific demographics or using data to determine the most effective messaging and calls to action.
Live streaming allows companies to connect with their audiences in real-time and create a sense of immediacy and authenticity. It’s a great way to showcase events, product launches, and other special occasions.
Animation will continue to be a versatile and cost-effective way to create engaging video content. It can be used to explain complex concepts, showcase products and services, and tell stories in a unique and memorable way.
The top 7 trends for corporate video production in 2023 include interactive video, artificial intelligence, virtual reality, augmented reality, personalization, live streaming, and animation.