Now that you have your professional video, what next? If you are like most businesses, YouTube is likely the main outlets you use to reach out to your intended audience. However, to ensure it achieves what you need it to achieve, it does not stop with posting. You need a continuous process of monitoring. Thankfully, the parent company Google has introduced a useful monitoring tool to help you understand how and if your video content works. It’s called YouTube Analytics. What Will YouTube Analytics Show? YouTube Analytics, when used effectively, can help you develop an outreach strategy for your video content. New tools and functions are added all the time but generally focus on a few key information types such…
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