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Landing Page Video Production

29 Jun: What Makes a Great Landing Page Video?

Your landing page is effectively the front door to your product or business – the means by which most traffic will first access your website. It should be designed with effective SEO strategies while being both welcoming and informative. Increasingly, businesses are using video as part of this “front door” experience. If you want people to stay on your site, watch your video and buy your product or service, here are a few landing page video strategies. Grab and Keep Their Attention You have just fifteen seconds to get the visitor’s attention. This means you must immediately hook and compel your visitors to want to watch the entire video before looking at anything else on your site. It’s very tempting to engage in self-promotion, but video viewers…