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The First 15 Seconds – How to Hook a Viewer with Video

According to Alexa, YouTube is the third largest site on the web – only Google and Facebook are bigger. There is no doubt that this pervasive website is an authority when it comes to video. So, when their research shows that the average video has only 15 seconds to hook a viewer, then we should listen.That’s a very short time to grab someone’s attention, but no matter how long your video is, 15 seconds is all you have. It doesn’t matter how long your production is either: whether a short commercial or an extended interview, 15 seconds is all you’ve got to grab and keep a viewer. Ultimately, you want a viewer to watch all of your video. If they leave before…