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25 Jan: Essential Elements of a Video Brief

When a client approaches Top Pup Media to produce a video, we usually ask for a simple video brief to work with. A brief is simply a set of instructions so we can understand you and your video production needs; it may be a written order or an email with a simple outline.Here is the typical information that you might include to help the early stages go smoothly: About You First, we need to know about you and your business. It is helpful for us to know information about your industry. In some cases, it would also be helpful for us know your market share and market competitiveness (for example a sales video), but most importantly the “personality” of you company and…