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24 May: Building an Effective Video Marketing Strategy

Having a good, quality video that sums up your business, product or service is never enough. Top Pup Media can deliver the video message you want, but the real work is in how to market and promote your video content. We know how effective video can be for marketing. However, without an effective video marketing strategy, you could be wasting time, effort and money. Here are some steps to building an effective video marketing strategy. What: Ask Yourself What You Are Trying to Achieve You should already have a comprehensive answer from before Top Pup Media begins producing your video. The question of what you want to achieve should be an ongoing issue of your promotion, and should weave through all your creative decisions…

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06 Apr: Essential Video Production Marketing Strategies

Top Pup Media knows how to produce effective and engaging videos for your business, whether B2B or B2C, but a great production is only half the story. It has to be seen by the right people in the right situations at the right time.In order to turn your video into a successful marketing tool for your business, you need effective distribution and marketing strategies. Simply put, you need the right people to see your video and to respond accordingly.With the proliferation of video on the web, you have many options for sharing your video, but it’s also too easy to get lost in the virtual clutter. A strong, well-planned marketing strategy for your video is essential to generate the views…