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17 Feb: Show. Don’t Tell. Telling Stories with Video

They say a picture is worth a thousand words. Telling stories with video should be worth a whole lot more than that. In corporate storytelling, choosing the right visuals or video sequence is vital in conveying your message to the intended audience. Many times, we have explained how important video is to web marketing. Just as important is how you convey your message. Here are some ways in which you may show and not tell your audience what you want them to know about you or your product. The Work Environment A sweeping shot of the building, images of the corporate culture, employees looking happy and fulfilled, and bright airy rooms is important in demonstrating to potential employees just what they might…