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Small Business

Essentials Ways to Use Small Business Videos

As a small business, you know you will not get very far without a web presence. A website is essential, but it’s just as essential that people want to stay and engage with you – that means responsive design, navigability and great visuals – and inevitably, that means video. Here are a few ways you can effectively use small business videos both affordably and effectively. As An Introduction Search engine statistics show that video is more effective than your landing page at introducing your business or service. When video is a website option, most people will choose to watch your “About Us” video than read the page. You will still need text for SEO purposes, but the presence of a video increases the…


5 Video Marketing Tips for Small Businesses

Written by Alex Debelov Virool is a video advertising distribution platform, helping marketers get their videos seen. As a small business owner, you are always competing with larger brands who have larger budgets. While it may seem hopeless to compete with a marketing budget that is 10x your own, don’t fret! It is more than possible, it’s attainable. Online video is an affordable way to reach a large amount of people through mediums such as YouTube, Vimeo or Facebook. Combined with the power of social media, your online video ads can become powerful catalysts for scalable, word-of-mouth advertising. Here are some tips you can use to boost your video marketing efforts, on a budget. Show your viewers something different There are millions…