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Every video tells a story. And, every story has a structure: a beginning, middle and end. Business videos are no different from a book or a movie when broken down like this. When we put together a business video, we will clarify and communicate your key message into this structure. Here are the three essential steps on how to structure your business video. The Introduction: The Customer’s Pain Points A great introduction introduces the problem and then introduces your organization as the solution provider. Every story starts with a hook in the form of a succinct or attractive opening line. The equivalent of a great opening line for business video is to address the problems of your potential audience and to…