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23 Jul: Using Video for IPO Roadshow

More and more, the use of video is shaping the world of marketing and this trend will continue as 82 percent of businesses plan to spend more on video marketing in 2018. It has now reached the point where consumers expect to see content in a video format—25 percent of them will lose interest in your product or service if you don’t have a video explaining it. The following describes how a transportation company called Daseke partnered with Top Pup Media, a full-service video production company, to utilize video for IPO Roadshow. Traditional IPO Roadshow The traditional route for investment bankers who want to raise money for a new company going public is to create expensive, professional, glossy brochures telling…