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16 Mar: How To Use Video in Your Email Marketing

Most of the content we tend to focus on with this blog is web video: how to use YouTube, improve your search rankings with video, Facebook native video and so on. A large part of the marketing strategy for any business is email outreach. Video content is great for spreading the word through your email marketing campaigns. Why You Should Include Video in Email Marketing Marketing studies have consistently demonstrated that those who did include this type of content experienced a greater chance of the email being opened and higher CTR. As a form of targeted advertising, this is hardly surprising. Greater click-through rates naturally mean better responses and improved SEO. Evidence also suggests higher levels of sharing from videos…