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11 May: Facebook’s Dwell Time Metric: Benefits for Video

Facebook has grown to be much more than just a social media platform – it has become an excellent marketing platform by finding new and innovative ways to reach business users. For years, the measure of success on Facebook has been engagement – clicks, comments, reviews and likes. Facebook’s dwell time metric could change all of that and finally provide the breakthrough marketers have wanted for years. What is Dwell Time? Marketers have talked about dwell time for years, but so far it has been immeasurable – losing potentially key information about how Facebook users interact with content. Simply, it measures the amount of time a user hovers over something. This may not seem like much, but some users deliberate on whether or…