My greatest ambition is to save great moments

our blog & events

Video Production

04 Apr: Clichés to Avoid in Corporate Videos

A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your message, your company and product in as quick a time as possible using association so people “get it” without you having to go into great detail. However, some of these images are becoming so common that companies are falling into the trap of using clichés. Below are some common clichés to avoid: People Stereotypes Do you pretend you are doing science by showing an image of a man or woman in a white lab coat staring at a petri dish or test tube? Do you show you care about the environment by showing hippies linking hands around a Giant Redwood?…