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26 Apr: Social Media Video More Influential than Television

We’d suspected it for years but now it’s official. A recent study found that among the younger generations, particularly Generation Z (roughly 13-25 year old group), social media video is the most important visual medium for advertising. It’s a fundamental change that began with the tech-savvy Generation Y, but those who follow in their footsteps are taking it one step further. It’s a generation brought up on the internet from a much earlier age than Gen Y and certainly more than Gen X. Their habits are forging the future for video marketing. The Findings The first and most critical finding is that Generation Z watches more YouTube than television content. This means that YouTube celebrities are more household names to…