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24 Apr: Video Impact on Marketing and Brand Awareness

The internet is becoming increasingly visual. Infographics, short animations, and videos especially have always been more important than text, but few could have predicted the speed with which that has become the case. You don’t need to take our word for it. There are many studies out there examining the video impact on marketing and brand awareness for both B2B and B2C promotion. Video especially has seen exponential growth since 2013, and it is showing no signs of slowing down. Statistic 1: Video Marketing is Important to 94% of Businesses According to figures, this was the case at the end of 2018. It represents an increase from 63% in 2017 and 81% in 2018. That means 19 in every 20…