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20 Feb: Three Essential Video Marketing Trends for 2018

This year, all everybody seems to want to talk about video-wise is 3D and 360 degree videos. However, these technologies are not the only video marketing trends for 2018. Some of the following are just as exciting, if not more so. Video Ad “Snacking” In 2017, YouTube hailed the birth of the super-short video. Following a 47% surge in ad revenue, Facebook discovered that the shorter the video, the better than engagement. It’s not uncommon for video commercials to last just 6-30 seconds now. What’s more, Social Media Examiner found user attention to video ads dropped after just 6 seconds. Shorter, punchier advertising will define 2018. We even discussed in a blog article the necessity of capturing a viewer’s attention…