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    Project Questionnaire

    Who is your target audience? Who do you want to watch these videos? Customers? Investors? Clients? Businesses? Mangers? Can you define your target demographic (people your trying to reach)? What is the social target: age, income, marital status, number of children, education level, etc. Is this video for a particular region (east cost, city, state, etc.), or nationwide, or global?
    What is the video about? What are you wanting to communicate through this video? Brand, company stability, services, offerings, value, training, a new product, etc.?
    Is it more like a documentary (facts, information and education), or more of a narrative story (fiction, storytelling, hypothetical use, etc.)?
    What are some emotions or feelings you would like to communicate? Trust, confidence, strength, etc.? List some adjectives that you’re want to convey about what you’re wanting to communicate through this video.
    What is the estimated length of the video? If you don’t know exactly the length, then estimate the range, like 8 to 10 minutes.
    Do you want to interview someone — company leaders (CEO, president, manages, etc.), strategic partners, random audience or customers, or a mixture of those? How many interviews do you expect per video or total?
    Do you want live action coverage shots (B-Roll) of certain things happening — factory lines, people at work, customers in their environment, etc.? If so, what are you looking for, and what do you want others to see?
    Do you need any special graphics or animations to demonstrate a technology, a process or something futuristic that’s not created yet?
    What distribution options are your considering? Website, YouTube, DVDs, Broadcast, etc.?
    Do you have a specific format requirements: High Definition (HD), 4K, 360º VR video? NTSC (Americas) or PAL (Europe)?
    Do you have any video samples that are similar to what you’re looking to produce? This can be competitor or partner videos or maybe some previous videos your company has produced.
    Can you share any additional information that will help us understand your video production needs?

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