How Video Can Help Your Startup

We have seen more startups in the last few years than in the previous few decades. As these startups continue to grow in number, we’re expected to see some great innovations. You may be one of these small business owners looking to expand and get noticed. If so, have you considered using video to promote and help your startup? If not, here’s why you should.

It’s a Great Way to Engage People

We’ve said it before but it always needs repeating – video makes up 1% of web content but it’s around 75% of the viewed material on the Internet. That means video is far more powerful than your typical website content in promoting your product or service. You can embed it on your website to boost hits and customer engagement, and put it on YouTube for all the SEO benefits it can bring you.

Show Me, Don’t Tell Me

There’s a reason video is the most-viewed content on the web. You can give a more complete explanation of your business offering than you can with text – and you can show them. You have the ability to explain it succinctly, to introduce it and possibly give a practical demonstration. If you are selling a physical product, then you certainly should use a video for this reason. Explainer videos have also become quite popular for new startups as well, as explained in this previous post.


If you create an engaging video the right way, it will help you market your product or service. Most businesses crave the possibility that their promotional material will “go viral” because it means less expense in getting their video noticed – this is especially critical for startups on a limited budget. People share viral videos because they enjoy them; it means greater potential for reaching out to those who may be interested in what you have to offer.

The Human Face

One of the primary complaints about big businesses is that they are “faceless” corporations, creating the notion that these organizations lack empathy. As a startup, you can benefit from putting a human face to your business by engaging your potential customers one on one. As a result, your customers will connect in a more positive response.

Professional Presentation

Videos are hard work. They take time and resources to produce high quality stories. Top Pup Media offers a very competitive service making videos more affordable for startups that want to market their business. While we do produce high quality videos for many Fortune 500 companies, we also produce videos at that same level of quality for smaller startups. Find out how we can help your business grow.