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23 Jul: Using Video for IPO Roadshow

More and more, the use of video is shaping the world of marketing and this trend will continue as 82 percent of businesses plan to spend more on video marketing in 2018. It has now reached the point where consumers expect to see content in a video format—25 percent of them will lose interest in your product or service if you don’t have a video explaining it. The following describes how a transportation company called Daseke partnered with Top Pup Media, a full-service video production company, to utilize video for IPO Roadshow. Traditional IPO Roadshow The traditional route for investment bankers who want to raise money for a new company going public is to create expensive, professional, glossy brochures telling…

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06 Apr: Video as Part of your Marketing Strategy

According to Todd Hartley, CEO of WireBuzz, in his article “The Smartest Video Marketing Trends in 2017 (and Beyond!)”, “video is no longer an option for marketers – it’s a vital part of any content strategy that wants to taste success.” In fact, video marketing is already more pervasive than many people realizeand is increasing on many measures. In addition to examining video usage statistics, this article covers the power of video analytics and how they help Return on Investment (ROI), and due to these factors, examines the necessity and the payoff of creating top-quality videos Video Marketing is Ubiquitous A study, “The State of Video Marketing 2018”, produced annually by Wyzowl, reports that the employment of video has risen…

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30 Mar: How To Measure Your Marketing Video ROI

Entering the world of video marketing for the first time is exciting. However, the hard work has only just begun. It’s not enough to simply have a video. As with any marketing content, there is no guaranteed audience. For your marketing campaign to work, you’ll need to measure the video’s relative success or Video ROI (Return on Investment). Simple ROI System: The Conversion Rate This is one of the oldest and simplest ways of calculating your ROI. In most cases, it may provide enough information to tell you what you need to know about your campaign. Simply, work out the ratio of the number of views against the number of sales/value of the revenue. If you’re far more concerned about…

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27 Mar: Facebook Overtook YouTube for Video Marketing Uploads

There was a time YouTube seemed untouchable when it came to video marketing. Facebook has always had a video upload function but only last year did it begin pouring resources into making it a serious contender. Since summer 2017, it’s been worthy of serious consideration as a marketing platform but a shock new study revealed 46% of new web video content is now designed specifically for Facebook. It beat YouTube into second place on 41%. At the end of 2017, multiple marketing agencies, organizations and analysts predicting this would be the case in 2018. Facebook is Now the Top Platform for Video Marketing YouTube is still seen largely as a content site. Ads do appear, but usually at the beginning…

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16 Mar: How To Use Video in Your Email Marketing

Most of the content we tend to focus on with this blog is web video: how to use YouTube, improve your search rankings with video, Facebook native video and so on. A large part of the marketing strategy for any business is email outreach. Video content is great for spreading the word through your email marketing campaigns. Why You Should Include Video in Email Marketing Marketing studies have consistently demonstrated that those who did include this type of content experienced a greater chance of the email being opened and higher CTR. As a form of targeted advertising, this is hardly surprising. Greater click-through rates naturally mean better responses and improved SEO. Evidence also suggests higher levels of sharing from videos…

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12 Mar: How to Use Video in Your E-commerce Strategy

By now, you already know the quality video content that Top Pup Media delivers. But creating your e-commerce video is just one part of the job. The second part is how you use video in your e-commerce strategy to achieve your goals. 2018 has already proven a critical year for video and e-commerce. This is how you harness both for business growth. Did You Know? Research suggests customers are twice as likely to buy a product after watching a video promotion. Even better is that they are recorded as being 57% less likely to return the product for a refund. This is backed up by survey data from marketers who say that video repeatedly experiences highest levels of ROI. As…

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08 Mar: With the Growth of Web Video, it’s Still Best to Outsource

Web video is entering a new Golden Age. Consumers want to see more of it and e-commerce businesses produce more to keep up with competitors. It’s become so important, that marketing departments are hiring employees with video production experience. But this may not be the best decision for you. Forego the Hiring Process Hiring a new employee in any role is time-consuming. It’s also a drain on resources. You must advertise, sift through the applications, interview and hire. Even then, it’s not clear that you’ll get the right person. Can you afford the time resources to fire and hire again? In hiring an agency such as Top Pup Media, only a brief consultation is required. Budget Hiring is not just…

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07 Mar: Web Video is Now a Better Investment Than TV Commercials

Television has long been the target destination for advertisers. At once, a business (either locally, by state or even nationally) may reach a broad audience. But all that is changing; retail advertising in most forms is losing ground to e-commerce. That includes TV losing ground to web video. The Statistics A poll by IPSOS MORI, a large and prestigious polling organization in the UK, reported that 29% of respondents purchased goods and services directly due to e-commerce web video. This is not unique to the UK; facts bear this out globally. The e-commerce industry is now worth some $2.7 trillion. It’s 19% of China’s retail sales and studies in the US since 2016 have shown television’s dwindling influence. If the…

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28 Feb: Facebook Watch 101

Facebook’s provisions for video content has increased exponentially since 2015. Recent additions include 360-video and live video events. But neither of these are as important as the introduction of the Facebook Watch platform last year. This could revolutionize streaming video as we currently perceive it. Facebook Watch: What It Is Video is a powerful medium for any website, representing a high chance of ROI for marketers especially. Looking to capitalize on the monetization of video, Facebook Watch could eventually challenge YouTube. They could also challenge Netflix, Amazon Prime and Hulu long-term. The new Facebook Watch video platform is exclusive to the site. It is used to host not only user uploads such as vlogs and live recordings, but original content…