Cloud storage and always on connectivity has made it easier than ever for small businesses to create and distribute video content. With SnapChat, Instagram and Facebook stories, everybody is creating video and reaching out further and faster. It’s a fact — video can improve your brand! A report in 2017 predicted that video content would account for 80% of all searches by 2019. So far, the prediction has come true. More than ever before, customers demand video. However, there are many reasons why businesses should proceed with caution when creating their own videos to save on cost. There may be a place for self-shot video, but your content strategy should require high-quality production. It’s Good for Search Engine Optimization Search…
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Now that you have your professional video, what next? If you are like most businesses, YouTube is likely the main outlets you use to reach out to your intended audience. However, to ensure it achieves what you need it to achieve, it does not stop with posting. You need a continuous process of monitoring. Thankfully, the parent company Google has introduced a useful monitoring tool to help you understand how and if your video content works. It’s called YouTube Analytics. What Will YouTube Analytics Show? YouTube Analytics, when used effectively, can help you develop an outreach strategy for your video content. New tools and functions are added all the time but generally focus on a few key information types such…
There is no doubt that visual media, once a luxury for businesses operating on the web, is vital to a content marketing strategy. Instagram, SnapChat and other social media platforms are using video as a business tool. The changes made to Facebook such as Stories and Watch (their video content platform) means users expect more visual content, and it isn’t just photos, illustration and infographics. If 2019 will be remembered for anything, it will be as a year of video. More businesses are using video for lead generation and directing ad resources to YouTube than ever before. 2019 Marketing Stats There are many reasons for the increase in business videos. Technology makes it both cost effective and viable as a…
You have a high-quality promotional video from Top Pup Media. What happens next is, of course, entirely up to you in how and where you choose to market it. With a variety of 2019 video marketing strategies, there are far more platforms on which to show your video than the three choices that businesses were limited to just five years ago: YouTube, Vimeo, and your business website. The platform you choose to promote your promotional video depends on what you hope to achieve with your content. Every business needs a long-term strategy if the video content is to deliver the required results. Perceive Video as Integral Using video as the all-powerful in 2019 means changing the mindset about video marketing….
SEO is constantly evolving and changing to provide the best possible web experience and relevant matches for users. Initially, the carefully composed written word was king, but now search engine algorithms incorporate other forms of media too. Google and other search engines must keep evolving to keep up with the popularity and diversity of social media. In March 2018, an article on video marketing at Know Techie said “video is set to become standard practice” in SEO. Now, over a year later, there appears to be no sign of a slowdown. You might wonder how can video help my business. Here are some ways video can help your business. Mobile First and Video The much-publicized “mobile first” means precisely what it…
Top Pup Media recently finished production on a promotional video for Hilton RMCC. Hilton partnered with us to capture the company’s culture, story and what it’s like to work at Hilton RMCC. The promotional video would be used to help promote Hilton RMCC to new employees and partners. The production elements for this project consisted of interviews, B-Roll, motion graphics, and music. We worked closely with Hilton to craft the interview questions and talking points. On the day of production, our crew worked closely with the client to capture interviews of the employees. Working with actual employees can be challenging. Many have never been on camera before, and are not used to being interviewed. We provided some helpful tips on getting ready…
The internet is becoming increasingly visual. Infographics, short animations, and videos especially have always been more important than text, but few could have predicted the speed with which that has become the case. You don’t need to take our word for it. There are many studies out there examining the video impact on marketing and brand awareness for both B2B and B2C promotion. Video especially has seen exponential growth since 2013, and it is showing no signs of slowing down. Statistic 1: Video Marketing is Important to 94% of Businesses According to figures, this was the case at the end of 2018. It represents an increase from 63% in 2017 and 81% in 2018. That means 19 in every 20…
We know that video is a powerful medium. According to a recent report, 94% of businesses think video is a powerful tool when they are buying. 81% of sellers who used video in 2018 saw higher sales while 53% had reduced phone calls to their customer support. Video is powerful and its growth shows no sign of slowing down in 2019. It’s important to note that a video’s true effectiveness is getting viewers to watch all of your video. This is how you improve how much of a video is seen to ensure more people hear your message. Create a Hook and Deliver on It Whether you’re producing your own videos or hiring Top Pup Media to produce professional content on…
Video is a potentially limitless marketing tool, and start up business videos are no different. According to Hubspot, 90% of users say that product videos are helpful in the decision process. That’s a high return on investment (RoI) in terms of traffic and share-ability. However, taking your business to the next level requires the right video using the right approach at the right time. Top Pup Media produces a wide variety of content for businesses both large and small. Here is a small selection of video type that we’ve found particularly useful to start up businesses just like yours. Introduction Video The simplest and the most effective type of video for businesses just getting started. In this type of video, you will…