Avoid cliches in video production

Clichés to Avoid in Corporate Videos

Blog - business videos, clichés

A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your message, your company and product in as quick a time as possible using association so people “get it” without you having to go into great detail. However, some of these images are becoming so common … Read More

Importance of B2B Videos

The Importance of B2B Videos for your Business

Blog - B2B, B2B videos

It has been noted repeatedly that video represents the overwhelming majority of visited content on the internet while still only making up a small part of it. A majority of video content is aimed at businesses who sell to the consumer (B2C), but video is also vital for those businesses who sell products and services to … Read More


YouTube and Copyright Infringement

Blog - copyright, youtube

It has been a problem for many years, users file YouTube and copyright infringement claims against users who then find their well-constructed videos taken down. It provides a headache for the user as they seek to prove that they have the right to use the material or argue “Fair Use”. YouTube recently announced that it … Read More

show don't tell

Show. Don’t Tell. Telling Stories with Video

Blog - stories, video

They say a picture is worth a thousand words. Telling stories with video should be worth a whole lot more than that. In corporate storytelling, choosing the right visuals or video sequence is vital in conveying your message to the intended audience. Many times, we have explained how important video is to web marketing. Just as important … Read More

Actors or Real Employees for Business Videos

Blog - actors, business videos, employee

Business videos are now a fact of our working life – used for recruitment, training, promotion and of course advertising. Today, most businesses need a web presence on YouTube, which means customers expect to see more video content in general. You may be tempted to use actual employees in some of your videos, saving the expense … Read More

Video Briefs

Essential Elements of a Video Brief

Blog - brief, video, video brief

When a client approaches Top Pup Media to produce a video, we usually ask for a simple video brief to work with. A brief is simply a set of instructions so we can understand you and your video production needs; it may be a written order or an email with a simple outline.Here is the … Read More