Facebook Overtook YouTube for Video Marketing Uploads

Blog - Facebook, video marketing

There was a time YouTube seemed untouchable when it came to video marketing. Facebook has always had a video upload function but only last year did it begin pouring resources into making it a serious contender. Since summer 2017, it’s been worthy of serious consideration as a marketing platform but a shock new study revealed … Read More

Embedding Facebook Video

How To Use Video in Your Email Marketing

Blog - email marketing

Most of the content we tend to focus on with this blog is web video: how to use YouTube, improve your search rankings with video, Facebook native video and so on. A large part of the marketing strategy for any business is email outreach. Video content is great for spreading the word through your email … Read More

Great Landing Page Video

How to Use Video in Your E-commerce Strategy

Blog - e-commerce

By now, you already know the quality video content that Top Pup Media delivers. But creating your e-commerce video is just one part of the job. The second part is how you use video in your e-commerce strategy to achieve your goals. 2018 has already proven a critical year for video and e-commerce. This is … Read More

How to structure a business video

With the Growth of Web Video, it’s Still Best to Outsource

Warning: Invalid argument supplied for foreach() in /home/customer/www/ on line 100

Web video is entering a new Golden Age. Consumers want to see more of it and e-commerce businesses produce more to keep up with competitors. It’s become so important, that marketing departments are hiring employees with video production experience. But this may not be the best decision for you. Forego the Hiring Process Hiring a … Read More

Web Video is Now a Better Investment Than TV Commercials

Web Video is Now a Better Investment Than TV Commercials

Warning: Invalid argument supplied for foreach() in /home/customer/www/ on line 100

Television has long been the target destination for advertisers. At once, a business (either locally, by state or even nationally) may reach a broad audience. But all that is changing; retail advertising in most forms is losing ground to e-commerce. That includes TV losing ground to web video. The Statistics A poll by IPSOS MORI, … Read More

social media video

Facebook Watch 101

Blog - Facebook, Facebook watch

Facebook’s provisions for video content has increased exponentially since 2015. Recent additions include 360-video and live video events. But neither of these are as important as the introduction of the Facebook Watch platform last year. This could revolutionize streaming video as we currently perceive it. Facebook Watch: What It Is Video is a powerful medium … Read More