Our Blog

June 26, 2019

How Quality Video Can Improve Your Brand

Cloud storage and always on connectivity has made it easier than ever for small businesses to create and distribute video…

June 20, 2019

How to use YouTube Analytics to improve your Outreach

Now that you have your professional video, what next? If you are like most businesses, YouTube is likely the main…

June 5, 2019

Video for Lead Generation and Conversion

There is no doubt that visual media, once a luxury for businesses operating on the web, is vital to a…

May 22, 2019

Essential 2019 Video Marketing Strategies

You have a high-quality promotional video from Top Pup Media. What happens next is, of course, entirely up to you…

May 15, 2019

How Can Video Help my Business

SEO is constantly evolving and changing to provide the best possible web experience and relevant matches for users. Initially, the…

May 1, 2019

Promotional Video for Hilton RMCC

Top Pup Media recently finished production on a promotional video for Hilton RMCC. Hilton partnered with us to capture the company’s…

April 24, 2019

Video Impact on Marketing and Brand Awareness

The internet is becoming increasingly visual. Infographics, short animations, and videos especially have always been more important than text, but…

April 11, 2019

How to Get Viewers to Watch All of Your Video

We know that video is a powerful medium. According to a recent report, 94% of businesses think video is a…

April 5, 2019

Start Up Business Videos

Video is a potentially limitless marketing tool, and start up business videos are no different. According to Hubspot, 90% of users say…

July 23, 2018

Using Video for IPO Roadshow

More and more, the use of video is shaping the world of marketing and this trend will continue as 82…

April 6, 2018

Video as Part of your Marketing Strategy

According to Todd Hartley, CEO of WireBuzz, in his article “The Smartest Video Marketing Trends in 2017 (and Beyond!)”, “video…

March 30, 2018

How To Measure Your Marketing Video ROI

Entering the world of video marketing for the first time is exciting. However, the hard work has only just begun….

March 27, 2018

Facebook Overtook YouTube for Video Marketing Uploads

There was a time YouTube seemed untouchable when it came to video marketing. Facebook has always had a video upload…

March 16, 2018

How To Use Video in Your Email Marketing

Most of the content we tend to focus on with this blog is web video: how to use YouTube, improve…

March 12, 2018

How to Use Video in Your E-commerce Strategy

By now, you already know the quality video content that Top Pup Media delivers. But creating your e-commerce video is…

March 8, 2018

With the Growth of Web Video, it’s Still Best to Outsource

Web video is entering a new Golden Age. Consumers want to see more of it and e-commerce businesses produce more…

March 7, 2018

Web Video is Now a Better Investment Than TV Commercials

Television has long been the target destination for advertisers. At once, a business (either locally, by state or even nationally)…

February 28, 2018

Facebook Watch 101

Facebook’s provisions for video content has increased exponentially since 2015. Recent additions include 360-video and live video events. But neither…

February 22, 2018

How to Improve Your Facebook Watch Time

Facebook is now a serious contender to YouTube in the video marketing arena. So, learning to improve your Facebook watch…

February 20, 2018

Three Essential Video Marketing Trends for 2018

This year, all everybody seems to want to talk about video-wise is 3D and 360 degree videos. However, these technologies…

February 5, 2018

The Benefits of Virtual Reality Video for Your Brand

2017 was undoubtedly the year of VR (Virtual Reality). Affordability of headsets coupled with streaming video guarantees its growth in…

June 12, 2017

The Problem with DIY Videos

Despite websites packed with images and text pages, video content represents over 95% of viewed material on the internet. It’s…

May 24, 2017

Building an Effective Video Marketing Strategy

Having a good, quality video that sums up your business, product or service is never enough. Top Pup Media can…

May 11, 2017

Facebook’s Dwell Time Metric: Benefits for Video

Facebook has grown to be much more than just a social media platform – it has become an excellent marketing…

April 27, 2017

How to Structure your Business Video

Every video tells a story. And, every story has a structure: a beginning, middle and end. Business videos are no…

April 17, 2017

Maximizing your Video Call to Action

What Should Go in a Video Call to Action? Customers have certain expectations from social media marketing today. One of…

June 3, 2016

Get YouTube to Recommend your Video

In the world of advertising media, content is king. Using a chessboard analogy, we could argue “Exposure is Queen”. She…

April 18, 2016

Rebuilding your Company Reputation with Video

There are many reasons for why an organization might employ Top Pup Media. We produce mostly promotional and marketing videos,…

April 4, 2016

Clichés to Avoid in Corporate Videos

A video marketing campaign gives you limited time to get your message out there. Ideally, you want to portray your…

March 28, 2016

The Importance of B2B Videos for your Business

It has been noted repeatedly that video represents the overwhelming majority of visited content on the internet while still only…

March 18, 2016

YouTube and Copyright Infringement

It has been a problem for many years, users file YouTube and copyright infringement claims against users who then find…

February 17, 2016

Show. Don’t Tell. Telling Stories with Video

They say a picture is worth a thousand words. Telling stories with video should be worth a whole lot more than…

February 3, 2016

Actors or Real Employees for Business Videos

Business videos are now a fact of our working life – used for recruitment, training, promotion and of course advertising. Today,…

January 25, 2016

Essential Elements of a Video Brief

When a client approaches Top Pup Media to produce a video, we usually ask for a simple video brief to…

January 20, 2016

Rational and Emotional Concepts for Video

In a previous article, we discussed how the average consumer believes they are more rational than they actually are. We cited evidence…

December 23, 2015

Using YouTube Description Effectively

You may have produced the best video content in the world, but it will be for nothing if you haven’t effectively…

December 14, 2015

The 5Cs and Corporate Storytelling

Storytelling is the essence of advertising – and it is arguably truer still when we consider the impact that video…

November 11, 2015

Emotional or Rational: The Key To Your Video’s Success

There is a long-running debate in video advertising about whether the message of a video should target rational decision-making or attempt…

October 28, 2015

How to Use Video with Twitter

When any business or individual considers possible pathways for marketing video content, one platform that many rarely consider is Twitter….

October 14, 2015

How to Use Videos for your Business

It is important to present videos for your business to the broadest audience possible. The web is not the only place where you…

August 26, 2015

Embedding Facebook Video

We’ve discussed before on the Top Pup Media blog about the pros and cons of using YouTube or Vimeo. With recent…

August 18, 2015

Four Elements of Your Business Video Story

Whether you use video as a recruitment tool, to sell a product, as a demonstration video for a new product…

August 3, 2015

How to Make a Recruitment Video

We have discussed the importance of videos to reach your customers, but have you considered creating a recruitment video to hire…

July 15, 2015

Essentials Ways to Use Small Business Videos

As a small business, you know you will not get very far without a web presence. A website is essential,…

June 29, 2015

What Makes a Great Landing Page Video?

Your landing page is effectively the front door to your product or business – the means by which most traffic…

June 22, 2015

How Video Can Help Your Startup

We have seen more startups in the last few years than in the previous few decades. As these startups continue…

June 18, 2015

How Event Managers Use Video

The world of promotion and event management is a highly competitive marketplace. Event managers can effectively use video to capture…

June 9, 2015

Creating a Book Trailer Video

The world of publishing is diversifying – self-publishing and digital books, for example, have given thousands of people the chance…

June 1, 2015

5 Video Marketing Tips for Small Businesses

Written by Alex Debelov Virool is a video advertising distribution platform, helping marketers get their videos seen. As a small business…

May 4, 2015

Website Videos: To Embed or Self-Host

We’ve discussed many times the importance of proper production and distribution of your video, but one of the questions that…

April 23, 2015

Producing Videos for Your Website

You’ve taken that important step in creating a video for your website – whether a video introduction to your business,…

April 6, 2015

Essential Video Production Marketing Strategies

Top Pup Media knows how to produce effective and engaging videos for your business, whether B2B or B2C, but a…

March 18, 2015

Why Businesses Need to Invest in Video Production

If your business is not already using video as a part of your marketing strategy, you may be wondering why…

March 11, 2015

The First 15 Seconds – How to Hook a Viewer with Video

According to Alexa, YouTube is the third largest site on the web – only Google and Facebook are bigger. There…

February 23, 2015

Five Video Production Mistakes and How to Avoid Them

As video production technology improves while dropping in price, almost anyone can make a video these days. It’s certainly simple…

February 11, 2015

How Do Top Video Production Companies Create Content?

The process of creating high-quality, video productions for your business can be extensive. Each stage requires knowledge, experience and professionalism….

February 3, 2015

How Quality Production Value helps Your Business

It’s a term that most people have heard, largely through movie reviews in magazines, blogs, amateur reviewers on the web…

January 28, 2015

How to Get Ready for an On-Camera Interview

Video productions featuring an on-camera interview are useful for promoting a product or service to your audience: whether that is…

October 7, 2014

How to Make an Explainer Video for Startups

Explainer videos are very popular today and continue to grow. More and more companies are using these short, animated videos to…

August 10, 2014

Viral Video Trend in Recent Commercials

What does shaving, Cadillacs, and Cheerios all have in common? More than may realize. Recently, there’s been viral video trends in commercials being…

July 31, 2014

Seven Secrets on How to Produce a Compelling Business Video

Over the past two decades, our Dallas video production company, Top Pup Media, has produced hundreds of videos for both small and large…

July 22, 2014

Explainer Video for Medical Records Company

Dallas video production company, Top Pup Media, recently finished work on a new Explainer Video for a medical records company…

June 9, 2014

Customer Testimonial Video

One of the most powerful ways you can communicate the value of your product or service is a customer testimonial…

February 5, 2014

Filmmaking eBook

In 2007, Russ Pond of Top Pup Media produced his first feature film, Fissure. To help other filmmakers, he documented…

January 2, 2014

Explainer Videos on the Rise

For the past few months, quite a few businesses have contacted Top Pup Media to produce animated, explainer videos. Here are…

December 21, 2013

Storytelling Through Video

Many of you may have already seen the video advertisement for Chipotle titled, “The Scarecrow.” If not, check it out…

September 23, 2013

Steps to Producing an Explainer Video

As you look through our portfolio or at some of our Explainer Video, you may be wondering exactly what is involved…

September 10, 2013

Dallas Video Production Comparable to TV/Film Industry

The production business in the Lone Star State is currently in the middle of what seems to be a stampede…

April 15, 2013

5 Reasons Why You Need An Explainer Video On Your Website

Do you feel like your website is missing something? Are your online visitors engaged when they arrive? Studies show that…

March 29, 2013

Three Steps to Creating an Effective Promotional Video

There’s a lot of psychology behind online advertising, especially when it comes to marketing videos. These visual tools can be…

March 15, 2013

New Feature Film Trailer for Infiltrators

We have released our new feature film trailer for Infiltrators. The name of the film has been changed to 9th…

July 9, 2012

New action feature film to shoot this month in Dallas

January 28, 2012

How to Get your Video on the First Page of Google

Video marketing has proven to be one of the most powerful ways to sell products and get businesses noticed online….

January 25, 2012

Benning Power Solutions Trade Show Video

January 24, 2012

How Online Videos Generate More Sales

Online video traffic is increasing every day at a phenomenal rate. Videos on YouTube get more than 3 billion views…

December 13, 2011

How to Select a Video Production Company in Dallas

Whether your company is promoting a product, looking to create brand awareness or launching a new service, a professional quality…

September 9, 2011

Promotional Videos for Parish Episcopal School in Dallas, TX

Dallas-based video production company, Top Pup Media, recently produced a series of marketing and promotional videos for Parish Episcopal School….

August 21, 2011

Boston’s National Commercial Spot

June 6, 2011

Online Promotional Video for ScanChart

May 12, 2011

Online Promotional Video for Vic Thompson Company

This week, Top Pup Media finished production for an online promotional video for Vic Thompson Company. We were asked to…

April 18, 2011

Marketing and Promotional Video for Texas Wesleyan University

Top Pup Media was recently hired by Texas Wesleyan University to produce and create a new marketing and promotional video…

March 24, 2011

DCA Historical Video Production, Dallas Texas

Dallas video production company, Top Pup Media, was recently hired by the Distribution Contractors Association to produce a 50-year historical…

February 12, 2011

Using Online Web Video to create the response you want

Knowing the exact action you want to generate from your online web video can help you effectively plan how to…

January 22, 2011

ProAudio.com Promotional Video

Here’s our latest promotional video for ProAudio.com:ProAudio.com is a Texas-based distributor and systems integrator for more than 400 professional audio,…

January 22, 2011

Corporate Film Production Consistency

Consistency throughout your production is a key ingredient to producing an effective video. Maintaining consistency across your brand and marketing…

November 1, 2010

Producing Successful Online Marketing Videos

Whether it’s to educate customers, promote a new service, motivate employees, or directly sell, online videos can easily and clearly communicate a message.

November 1, 2010

When it comes to video production, tell a compelling story

Watching a video that shows no real emotion is like eating cake without icing—it lacks flavor and taste. It won’t…

September 22, 2010

When telling a story through video, know your audience

An effective video engages the viewer to take action. Your business may have an amazing product or service to offer, but if you don’t communicate it to the right viewers, then you will not get the reaction you want. Don’t focus on the idea of simply relaying your story, but pay close attention to what is appealing to your select audience, to your customers. What you present in your video should be essential to them.

September 8, 2010

Ms. MLE Design Web Video with Jayme Foxx

Top Pup Media was recently hired by Ms. MLE Design to create an online web video to be featured on…

September 7, 2010

When producing a marketing video, have a clear message

When you’re about to start producing a marketing video or trade show video, the first step is to have a…

August 30, 2010

How to produce a compelling marketing video

Today’s marketing culture is all about “show me, don’t tell me”. With the declining costs of digital production and a myriad of distribution channels, visual communication is no longer a recommendation—it’s a requirement. Whether it’s a short promotional video designed to create a specific response in viewers, or a CEO’s motivational message to employees, a video can be a powerful communication tool.

April 8, 2010

Marry Me Again

In early 2010, we finished work on our new, television show, Marry Me Again. We are very excited about this…

February 5, 2010

Customer Testimonial Videos for Embrace Home Loans

Top Pup Media was recently hired by Embrace Home Loans to produce a series of customer testimonial videos from around…

December 15, 2009

“Where’s your Happy Place?” Doritos Commercial

For the last couple of years, Frito Lay and reached out to “lay” producers to create commercials to promote Doritos,…

December 5, 2009

Long Journey Home Short Film

Synopsis: Disillusioned with the family business, a young man is seduced by life’s pleasures only to find the costs far…

December 4, 2009

Corporate Video Production

A well produced, corporate production can communicate powerfully and effectively within your organization.

December 3, 2009

Tradeshow & Marketing Videos

With tradeshow and marketing videos, you can promote a new product or service, launch a new technology, or grow your…

December 2, 2009

Interactive & Online Media

As the internet continues to grow as a pervasive medium, we are developing projects to leverage this powerful, new marketing…

December 1, 2009

Film and Television

If you’re making a feature film or television show, we can help you be successful in your production.Storytelling is at…

November 18, 2009

VMR Express Training System

Top Pup Media recently finished work on a Flash-based, online training system for Surgical Notes. The interactive, video-based system will…

August 15, 2009

Top Pup Media Demo Reel

January 8, 2009

Fissure Movie Trailer

The full-length feature film, Fissure, was released on DVD. You can now watch the Fissure Movie Trailer below. Fissure is available…

December 20, 2008

Gateway Church’s “I Can Fly”

This was a short transitional narrative video used at Gateway Church‘s 2008 Christmas special. The young actor is Caleb Pond….

August 23, 2008

snChart Promotional Video for Surgical Notes

Surgical Notes provides a premiere transcription and dictation service to ASCs (Ambulatory Surgery Centers). Top Pup Media was hired to…

March 28, 2008

VMR Express Promotional Video – Surgical Notes

Dallas-based Surgical Notes hired Top Pup Media to produce a promotional video for their new medical records software, VMR Express….

February 25, 2007

“Texas Song” Music Video by Greyskull for Nokia

Nokia hired Top Pup Media to create a music video, but not just any music video. This entire video was…

February 15, 2007

Nokia Greyskull Promotional Video

This promotional video was produced for Nokia featuring Texas band, Greyskull. The spot aired throughout Asia to promote the launch…

January 30, 2007

Nokia Greyskull Commercial

This is a 30 second commercial produced for Nokia featuring Texas band, Greyskull. The spot aired throughout Asia to promote…

December 21, 2006

Gateway Church’s “The Elevator”

This was a narrative production for Gateway Church’s 2006 Christmas special called “The Elevator”. The young actor is Caleb Pond.

November 1, 2006

“Growing Up” Short Film

This short film played in multiple festivals, winning the Audience Choice Award at the San Antonio Independent Christian Film Festival.Production Notes“Growing…

July 4, 2006

“Road Trip to Guanajuato, Mexico” Documentary

In this documentary, join Russ Pond and his son, Caleb, as they head deep into Mexico on a road trip….

June 1, 2006

DMC Tradeshow Video

This is a tradeshow video created for DMC, a manufacturing company in Chicago. The video was created purely as an…

November 15, 2005

Scott Sharp- IndyCar Racing

Scott Sharp asked Top Pup Media to create an interactive PowerPoint presentation showing potential sponsors the value of brand awareness…

September 28, 2005

Nokia 6100 Product Marketing Video

This promotional video was created for Nokia’s launch of the 6100 phone. Using only graphics, animations, and photos, this spot…

April 29, 2005

Nokia Imaging Video

This video features a class of Nokia phones called “Imaging Phones”. This marketing video was used to convey the product…

April 29, 2005

Haggar “Branding”

We were commissioned by Haggar’s executive management team to create a “branding” video. This video describes how branding first got…

August 22, 2004

“The Light” Short Film

The Light was screened at the following film festivals in 2004: San Antonio Film Festival Damah Film Festival The Light…

June 2, 2004

Nokia 7610 Promotional Video

This promotional video was created for Nokia’s launch of the 7610 multimedia phone. It was also encoded and delivered on…

February 21, 2004

“Selfish Minds” Music Video by Greyskull

This was our first music video produced for local Texas band, Greyskull. The song is called Selfish Minds.

December 8, 2003

John Devine for Congressman

This is a promotional video created for John Devine. It was used in a campaign called “Elect John Devine” during…

September 15, 2003

Nokia Broadband Tradeshow Video

This tradeshow video was created using existing marketing footage from Nokia, along with some clips for television shows like Alias…

August 1, 2003

MXTV Television Opener

This was created for MXTV, an alternative rock music show that airs both domestically and internationally. The 30 second opener…

May 5, 2003

“Treasure” Short Film

Treasure is Pond’s first narrative short film produced in the summer of 2003.The original story idea came to Pond while…

April 21, 2003

Telesource and Nobitel

These are two promotional videos we did for a company out of Indianapolis and Chicago. These marketing videos featured interviews,…

June 12, 2001

Nokia Telematics Tradeshow Video

This tradeshow video for Nokia was used to launch a new division called Telematics.

February 15, 1999

Harley Phone by Uniden Tradeshow Video

This is a 30-second promotional video featuring Uniden’s Harley Phone. The spot was created for a tradeshow video used at…

CONTACT US

If you would like to contact us about your video production needs, please feel out the form below, or contact us via email or phone.
One of our producers will get back to you quickly

Top Pup Media, LLC
3010 LBJ Freeway
Suite #1293
Dallas, TX 75234

Phone: (214) 444-3470

Email: [email protected]

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