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22 Sep: When telling a story through video, know your audience

An effective video engages the viewer to take action. Your business may have an amazing product or service to offer, but if you don’t communicate it to the right viewers, then you will not get the reaction you want. Don’t focus on the idea of simply relaying your story, but pay close attention to what is appealing to your select audience, to your customers. What you present in your video should be essential to them.